October 2007

Second cam buys boost camera sales
Adorama reports that American consumers are starting to buy their second digital cameras, causing a resurgence in camera sales in the US. This according to a survey conducted by the NPD Group. Digital camera sales increased during the first half of 2007 over 20 percent over the first half of 2006. Tellingly, 54%t of all people buying digital cameras were purchasing a second digital camera, according to the service. Last year, that category was 46 percent. Half of those buying their second camera were still using their first camera. The other trend driving growth was selling price, which has gone down. DSLR prices have dropped $125 on average, while compact digital cameras saw a 13 percent price drop. -- Posted Tuesday, October 9, 2007 by chb