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Reviews
Fujifilm finepix f10 Zoom
I
am a big fan of Fujifilm digital cameras. We recently reviewed Fujifilmās
FinePix E510 and E550 compacts and found them to be delightful 5
and 6 megapixel cameras equally well suited for beginners and those
interested in advancing their photography skills. Somehow, Fujifilm
has mastered the art of making mass market consumer cameras that
are simple and easy to use while still conveying a feeling of quality
and sophistication. Even inexpensive Fujifilm cameras donāt talk
down to their users with idiot-proof features and Tonka toy design,
as if their budget-minded customers were too dumb and clumsy to
handle a real camera. And almost all FujiFilm cameras I have ever
reviewed back that up with technological competence and excellent
picture quality.
I was
therefore very excited over the announcement of the new FinePix
F10 Zoom. Like the E5xx Series, the F10 is an ultra compact just
small and light enough to fit into a pocket. And like those fine
cameras, the F10 comes with a sensor that uses Fujiās proprietary
Super CCD High Resolution technology that uses octagonal pixels
placed close to each other in sort of a honeycomb arrangement. Fuji
claims this technology offers images of higher perceived resolution
and quality than what youād get from a regular CCD of the same resolution,
and digital zoom and movies yield better quality as well. We found
all of that to be true in our review of the Super CCD HR-equipped
FinePix E550. However, the F10 comes with even more astounding new
technology such as Fujifilmās new Real Photo Processor that offers
an unprecedented ISO sensitivity range from 80 all the way up to
1600. Theoretically that means being able to take pictures in very
low light conditions, and take shots without flash where other cameras
need a flash. Addressing the complaint that digicam batteries donāt
last long enough, the F10 was announced as being able to shoot 500
pictures on a single charge of its Lithium-Ion battery pack. And
following the much appreciated trend of equipping digital cameras
with larger LCDs, FujiFilm gave the F10 a 2.5-inch display, which
is about as large as digital camera LCDs come these days. In fact,
the only larger display I can think of is that of the Casio EX-Z57
which has a 2.7-inch LCD.
Given
all of those terrific specifications, my expectations for the FinePix
F10 were very high. Perhaps
too high.
Right
out of the box, the F10 is a handsome little camera. It measures
3.8 x 2.3 x 1.1 inches. Thatās a bit larger than those tiny cameras
in the Canon Digital ELPH class, but not by much. The metal housing
is beautifully designed and combines bright, brushed, and powder
finishes for a look that exudes both quality and elegance. The 3X
optical zoom lens remains inside the body, then motors out about
an inch when the F10 is powered on via push of a button. Powerup
is very fast, as are shutter time lag and time between shots. Most
of the backside is taken up by the large LCD display. There are
very few controls. Four buttons and a navigation ring in the back.
Shutter and zoom are in separate locations and perfectly placed.
A large mode dial around the shutter lets you select automatic,
scene, manual, and movie modes. All good stuff. The Lithium-Ion
battery and xD-Picture card slot are accessible through the bottom
of the camera. They are covered by an unlockable plastic door. The
battery is smaller than its compartment and doesnāt have a retainer
clip, so it can easily fall out. The bottom also contains a plastic
tripod mount (why almost all consumer cameras use plastic instead
of metal to save a few pennies is beyond me).
Now
it was time to actually try out the camera during a bright Spring
morning outside our editorial offices in the Sierra Nevada foothills.
First observation: no optical viewfinder. While editor-in-chief
MacNeill applauds this development, I donāt. Not as long as even
the best LCDs are only marginally viewable in direct sunlight. The
F10ās LCD is large and fairly readable outdoors, but three factors
work against it: 1) Only reflective LCDs offer truly acceptable
readability in sunlight and this isnāt one of them. 2) The LCDās
glass cover reflects like a mirror. 3) The display, large though
it is, is actually quite low res. It only has 115k pixels compared
to 154k pixel in the E550ās 2-inch display. This meant that often
I couldnāt really see what exactly I took a picture of. Often I
just pointed the F10 in the approximate direction and hoped for
the best.
I love
doing macro shots. The F10 didnāt work well in that department.
In macro mode you can get as close as three inches which isnāt great
to begin with, but then the otherwise reasonably fast autofocus
slowed down considerably. Between the barely readable display and
the slow focus it took me several shots to get a halfway decent
picture of a bee collecting pollen (see above). You can use the
zoom in macro mode, but that is a mixed blessing as almost any degree
of zoom means the autofocus mechanism wonāt be able to get a sharp
image.
As
far as the 3X optical zoom goes, it worked well enough, but I wondered
why some much smaller cameras have internal 3X zooms whereas the
F10ās motors out a full inch, which means you have to turn the camera
off before you stick it back into your pocket. That, and some subjects
I tried to take closeups of÷a lizard in particular÷seemed quite
perturbed by the constantly moving lens barrel.
Model-Fujifilm FinePix F10 Zoom
List price-US$499
Sensor res-6.3 megapixels
Image dimensions-2848x2136 down
to 640x480
ISO-auto/50/100/200/400/800/1600
Lens-F:2.8-8.0
Lens focal length-8-24 mm (36-108mm
equiv.)
Exposure compensation-
Shutter-8 minutes to 1/4000 seconds
Exposure compensation-+/- 5 EV in
1/3, 1/2 or full steps
Storage-xD-Picture Card (16MB incl.)
Focus-Center/multi/continuous
LCD screen-2.5 inch TFT (115k)
Flash modes-6 modes
Viewfinder-none
Battery-Li-Ion rechargeable
Weight-5.5 ounces w/o batteries
Dimensions-3.6 x 2.3 x 1.1 inches
Included-Software, cables, strap
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All
of this would be excusable to some degree if the F10 had rewarded
my efforts with the superb image quality I got out of the FinePix
E550 or even its lesser brother, the E510. But more disappointment
there. Most of my shots simply werenāt as sharp and vibrant as I
expected from all the cool optics and technology in this camera.
And that on a fairly consistent basis and under different shooting
and lighting conditions. Needless to say, I was also eager to try
out the phenomenal ISO sensitivity range of the F10, and there the
news was quite good. You wonāt, of course, get crisp images with
an ISO setting of 1600, but you can use it to get pretty decent
shots under dim lighting conditions where youād have to use a flash
with almost any other camera. That can come in very handy.
Battery
life is indeed exceptional, especially considering the large display.
However, the F10 does not have a power jack. In order to charge
the battery you need to plug a terminal adapter into the cameraās
sole connection socket. You then plug power, USB, and AV cables
into that terminal. Lose the adapter and you canāt charge.
One
final complaint: the curious mix of abbreviated text and often hard/impossible
to interpret icons makes for an unsatisfactory menu experience.
If you have to consult the (very good) manual to figure out what
those icons mean, someone didnāt get it right.
I really
wanted to like the FinePix F10, but compared to its many terrific
siblings, it just misses the boat. FujiFilm made too many odd decisions
here, and the technology just doesnāt work as it should.
÷Kirk
Linsky
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